Simon Bartkus | Blog Satisfied customers can and lowering symphonies of the planets their expectations
Everything is very simple. Basic customer satisfaction - customer got what it was waiting. As far as he got more than waiting for the greater satisfaction. If the customer has received less than expected, his satisfaction will be negative, in other words - the customer will be unhappy.
This formula perceived by many entrepreneurs, however, to increase customer satisfaction, they concentrated on improving the experience. If successfully improve your product or service, it is with every improvements and customer expectations rise, so improvement symphonies of the planets must be nuokatinis (even paradox - studies show that the product completely without changing customers eventually it will start to be seen as "adverse change" as nežmyus constant positive progress is The basic expectation). symphonies of the planets
Because usually I write a blog post about aviation, and this example - aviation. When Ryanair began developing its extreme low-cost air carrier's symphonies of the planets business model, its business strategists must have realized that by being a lower than normal level of product market, passengers will be unhappy. Therefore, from the very low cost and low price strategy went with clear communication - permanent symphonies of the planets reduction of passenger expectations.
Ryanair's business philosophy symphonies of the planets clearly says that near the low price (not talking about the safety of the operation - is a prerequisite for attracting passengers by any carrier) Passengers are two things: punctuality and prevent the loss of baggage. In all other areas - reduce passenger expectations.
Ryanair, symphonies of the planets Europe at least, symphonies of the planets was an innovator (between major airlines) flight from the product symphonies of the planets before removing the usual ticket price - a recording luggage, boarding card issuance at the airport, on the plane designated seating position, etc. But - Ryanair symphonies of the planets communication symphonies of the planets has always been another step below. Each step is accompanied by the degradation of the product public relations campaign.
Example: if you increase your checked baggage fees disseminated sufantazuota idea to charge toilets. More involved symphonies of the planets in product users understand that such taxation is unrealistic, but the mass consumer awareness of future taxation toilet symphonies of the planets locks consciousness. In this way, in the plane with Ryanair passenger who found a free toilet, satisfaction occurs because the expectations were lower.
This example - extreme, but such expectations reduction strategy constantly felt Ryanair communication. In reality, the exhibiting movies such as this is even useful for low-cost airlines, because symphonies of the planets they reduce passenger expectations!
Since Ryanair is the largest carrier that carries the most passengers within Europe, it is the expectation of reducing steps affects the perception of the entire cost of the product. It is noted that Ryanair further and further setting symphonies of the planets the expectations symphonies of the planets about how to have a look inside the flight, passenger satisfaction with the services symphonies of the planets of other carriers - is growing. Such a strategy, of course, is a risky Ryanair fact that airline passengers must always without symphonies of the planets conditions to offer the lowest price (otherwise frequent flyer airline has no arguments), but the airline has the resources to achieve the lowest cost in the market, this business model is safe.
The increases in customer satisfaction for many of us is a small business like a "Blue Ocean". For example, a number of lower / middle level brasserie / cafes / bistros in order to attract customers to behave contrary - in advertising to attract customers, entrepreneurs raise customer expectations symphonies of the planets even higher perceived level of experience. Thus easily understood why customers do not return.
Very similar strategy used by the lower prices of food stores like Aldi. The buyer is aware that the shop will always find a limited range of products such as pasta, symphonies of the planets milk, bread, sausage and cheese, with a price-quality ratio is very good. Meanwhile, the vegetables are already a matter of luck. Interestingly enough, angry customers, if can not find a certain kind of salad, because it already redeemed, and pleasantly surprised when they find such. eggplant. Interestingly enough, Aldi Sued for several years now recognized as one of the best service providing companies. Just low expectations symphonies of the planets (small range of low-cost but good quality products) are abundantly satisfied.
Ryanair still adjusts summer symphonies of the planets schedule in the Baltic countries. Reduced from Riga to Stansted flights weekly to 7x, 10x planned symphonies of the planets weekly (last summer was 14x weekly!). Meanwhile, from Kaunas Ryanair added after one additional weekly flight to Gatwick and Stansted. Total summer of Kaunas will be 18 weekly to London (STN to 8, 5 to LGW and LTN).
This weekend, for the first time in life I used the services of Ryanair symphonies of the planets - weekend symphonies of the planets I flew to Bremen. Very surprised by the fact that the plane was packed, even Latvian language heard, but very saddened messy sitting, symphonies of the planets because there was no where
Everything is very simple. Basic customer satisfaction - customer got what it was waiting. As far as he got more than waiting for the greater satisfaction. If the customer has received less than expected, his satisfaction will be negative, in other words - the customer will be unhappy.
This formula perceived by many entrepreneurs, however, to increase customer satisfaction, they concentrated on improving the experience. If successfully improve your product or service, it is with every improvements and customer expectations rise, so improvement symphonies of the planets must be nuokatinis (even paradox - studies show that the product completely without changing customers eventually it will start to be seen as "adverse change" as nežmyus constant positive progress is The basic expectation). symphonies of the planets
Because usually I write a blog post about aviation, and this example - aviation. When Ryanair began developing its extreme low-cost air carrier's symphonies of the planets business model, its business strategists must have realized that by being a lower than normal level of product market, passengers will be unhappy. Therefore, from the very low cost and low price strategy went with clear communication - permanent symphonies of the planets reduction of passenger expectations.
Ryanair's business philosophy symphonies of the planets clearly says that near the low price (not talking about the safety of the operation - is a prerequisite for attracting passengers by any carrier) Passengers are two things: punctuality and prevent the loss of baggage. In all other areas - reduce passenger expectations.
Ryanair, symphonies of the planets Europe at least, symphonies of the planets was an innovator (between major airlines) flight from the product symphonies of the planets before removing the usual ticket price - a recording luggage, boarding card issuance at the airport, on the plane designated seating position, etc. But - Ryanair symphonies of the planets communication symphonies of the planets has always been another step below. Each step is accompanied by the degradation of the product public relations campaign.
Example: if you increase your checked baggage fees disseminated sufantazuota idea to charge toilets. More involved symphonies of the planets in product users understand that such taxation is unrealistic, but the mass consumer awareness of future taxation toilet symphonies of the planets locks consciousness. In this way, in the plane with Ryanair passenger who found a free toilet, satisfaction occurs because the expectations were lower.
This example - extreme, but such expectations reduction strategy constantly felt Ryanair communication. In reality, the exhibiting movies such as this is even useful for low-cost airlines, because symphonies of the planets they reduce passenger expectations!
Since Ryanair is the largest carrier that carries the most passengers within Europe, it is the expectation of reducing steps affects the perception of the entire cost of the product. It is noted that Ryanair further and further setting symphonies of the planets the expectations symphonies of the planets about how to have a look inside the flight, passenger satisfaction with the services symphonies of the planets of other carriers - is growing. Such a strategy, of course, is a risky Ryanair fact that airline passengers must always without symphonies of the planets conditions to offer the lowest price (otherwise frequent flyer airline has no arguments), but the airline has the resources to achieve the lowest cost in the market, this business model is safe.
The increases in customer satisfaction for many of us is a small business like a "Blue Ocean". For example, a number of lower / middle level brasserie / cafes / bistros in order to attract customers to behave contrary - in advertising to attract customers, entrepreneurs raise customer expectations symphonies of the planets even higher perceived level of experience. Thus easily understood why customers do not return.
Very similar strategy used by the lower prices of food stores like Aldi. The buyer is aware that the shop will always find a limited range of products such as pasta, symphonies of the planets milk, bread, sausage and cheese, with a price-quality ratio is very good. Meanwhile, the vegetables are already a matter of luck. Interestingly enough, angry customers, if can not find a certain kind of salad, because it already redeemed, and pleasantly surprised when they find such. eggplant. Interestingly enough, Aldi Sued for several years now recognized as one of the best service providing companies. Just low expectations symphonies of the planets (small range of low-cost but good quality products) are abundantly satisfied.
Ryanair still adjusts summer symphonies of the planets schedule in the Baltic countries. Reduced from Riga to Stansted flights weekly to 7x, 10x planned symphonies of the planets weekly (last summer was 14x weekly!). Meanwhile, from Kaunas Ryanair added after one additional weekly flight to Gatwick and Stansted. Total summer of Kaunas will be 18 weekly to London (STN to 8, 5 to LGW and LTN).
This weekend, for the first time in life I used the services of Ryanair symphonies of the planets - weekend symphonies of the planets I flew to Bremen. Very surprised by the fact that the plane was packed, even Latvian language heard, but very saddened messy sitting, symphonies of the planets because there was no where
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